Matthew Hough, Regional Director & Impact Team Coordinator, Coastal Conservation Association of Louisiana will be the featured speaker at Thursday’s meeting of Minden Lions Club.
Matt Hough was born in Shreveport and raised in the small town of Mooringsport by a hardworking single mother who instilled in him the values of work ethic, humility, and taking pride in doing things the right way. As a teenager, Matt’s family relocated to the Baton Rouge area, where he would eventually begin building the career path that shaped much of his professional life.
Matt began his journey with Raising Cane’s Chicken Fingers as a crewmember—learning the business from the fryer up. Through hard work, leadership, and a relentless focus on people and culture, he quickly climbed the ranks and eventually became the youngest General Manager in the company’s history. He later advanced to become a Restaurant Partner, a role reserved for top-performing leaders trusted to run restaurants like owners and drive the brand’s culture and results.
After years in the fast-paced restaurant world, Matt was presented with an opportunity that aligned even more closely with his personal passions—family, conservation, and community involvement. He transitioned into his current role as Regional Director for Coastal Conservation Association of Louisiana, where he works to protect Louisiana’s coastal fisheries while connecting communities, anglers, and businesses through conservation initiatives and fundraising events. Now, he has strengthened that passion for our coast even more developing a new role as the CCA Louisiana Impact Team Coordinator. This role stretches the entire state organizing volunteer events in the communities that align with the CCA Louisiana Mission.
Today, Matt helps lead outreach, partnerships, and events that support coastal conservation efforts across the state—while still applying the same leadership philosophy that guided his career: build great teams, serve your community, and leave things better than you found them.
When he’s not working, Matt is a devoted Christian, a husband, a dad to two boys, and someone who loves everything Louisiana has to offer—from fishing our coastlines to investing time back into the communities that shaped him.
Minden Lions Club meets at noon every Thursday at the American Legion Hall on Pine Street.