By Paige Gurgainers

Hers Bridal of Minden rolled out the pink carpet this past Saturday, hosting its glamorous “Vogue & Bows” celebration in honor of the storefront’s 50th birthday. The event brought out families, friends, customers and local supporters for an afternoon of fashion, fun and heartfelt community pride.

Founded in Minden five decades ago, Hers Bridal has long been a cornerstone in the local wedding and formalwear industry, known for its personalized service and commitment to making every customer feel celebrated. Owners Alicia and Thomas Adams have worked side by side to grow the boutique into a trusted destination for bridal gowns, tuxedos, prom dresses, pageant attire and custom fittings.

“Hers Bridal is what it is because of the people who walk through our doors,” Alicia Adams said. “Minden has stood by us, trusted us, and grown with us and we wanted to celebrate that love in a big way.”

In recent months, the store has undergone a stylish facelift, including updated décor, fresh branding elements and the addition of an all-new “His Department.” The new space expands the shop’s offerings for men, providing tuxedo rentals, suits, accessories and a refined shopping experience that complements the boutique’s signature bridal atmosphere. The updates have breathed new life into the establishment while preserving the charm and history customers know and love.

Saturday’s Vogue & Bows event highlighted the boutique’s evolution while celebrating its milestone birthday. Attendees enjoyed photo opportunities, refreshments and a festive atmosphere inspired by vintage glamour and modern elegance. Models showcased a curated selection of looks from the store’s newest collections, offering guests a first look at upcoming trends in bridal and formalwear along with gowns of past customers who bought their dress for the special day at Hers Bridal over the years.

The celebration also served as a moment of gratitude for Alicia, who thanked the community for its support through the years.

With its refreshed look, expanded offerings and continued commitment to customer care, Hers Bridal steps into its next chapter with renewed excitement as she marks her 50th in unforgettable style.