Hers Bridal stays strong as chains fall

By Paige Nash

A popular nationwide bridal store chain, David’s Bridal, has filed for bankruptcy and is facing multiple layoffs and closures in the coming weeks. The closest David’s Bridal to Webster Parish is in Bossier Parish and is expected to be closing its doors on June 27.  

This news was not surprising to the owner of Hers Bridal Alicia Adams, here in Minden. 

“When all the bridal shops all over the country heard the news about David’s closing, we were not shocked,” said Adams. “We have studied the market for years and came to the realization that you cannot mass produce a ‘life moment.’ It is not sold but created.” 

It is Adam’s belief that the demise of David’s Bridal was due to their extreme focus on the number of dresses sold, instead of the life moments they created.  

Hers Bridal has been a staple in Minden since 1975 with the average bride driving up to 3 hours away to shop for their special day.  

“Most of our brides are 2nd generation clients that come with a mom or grandparent that bought their dress here years and years ago,” said Adams. “To hear the life moments, traditions and just all the fun and crazy stories is what makes Hers Bridal truly magical.” 

According to Adams, Hers Bridal does not focus on the numbers of dresses sold, but instead on making each and every client feel special and welcome with a unique and personal shopping experience catered to the individual bride.  

Hers Bridal is located in Downtown Minden at 728 Main Street. They are open Monday through Friday from 10 a.m. to 6 p.m. and on Saturday from 10 a.m. to 4 p.m. 

To schedule an appointment please call 318-413-5851 or visit their website at https://www.hersbridalboutique.com/schedule-appointment